How to maximize the return on your workouts

Most people treat workouts like tasks—checkmarks on a long to-do list. But what if you approached your training like a portfolio manager?

In finance, random investments rarely lead to major growth. It’s the high-conviction bets—the ones with outsized potential—that deliver exponential returns.

Fitness works the same way.

• Random workouts = minimal progress

• One big goal = exponential growth

That bold challenge you’ve been avoiding—the trek, the race, the adventure that makes you nervous? That’s your unicorn investment.

It transforms your body and your mindset because it demands focus, discipline, and resilience.

Go all in on the goal that gives you the highest return.

Your effort will finally have something to compound against.