Why One Bold Goal Beats 100 Random Workouts
When I graduated from college, I went into sales.
I sold everything—from beer to software to renewable energy. And while the industries were wildly different, one lesson stuck with me across every role:
Not all accounts are created equal.
Some took more time. Some had more red tape. But others? They were worth the extra hours, follow-ups, and face time—because they had the potential to return 10x, even 100x more than the others.
It didn’t mean the smaller accounts didn’t matter. But I learned to invest my effort where it counted most.
Turns out, that same principle applies to training.
Effort Is Good. Strategic Effort Is Better.
Most people approach fitness like a checklist:
Get 10,000 steps
Hit the gym 3x a week
Track macros
Don’t skip leg day
These are good habits. But here’s the problem: they’re inputs, not outcomes.
Doing more of them doesn’t always move the needle. Why? Because not all effort creates the same value.
You can do 100 “good” workouts and still feel stuck.
But commit to one big, bold challenge—the trail race, the canyon crossing, the backpacking trip that makes your stomach drop just thinking about it—and everything changes.
You train differently. You recover better. You focus harder. Because now, your effort has a purpose.
The Power Law of Training
In venture capital, there’s a concept called the Power Law: One investment returns more than all the others combined.
I believe fitness works the same way.
One real challenge—one event or adventure that scares you a little—will return more personal growth, confidence, and transformation than a year’s worth of scattered workouts.
It’s not about grinding harder. It’s about aiming higher.
So, What’s Your High-Value Account?
That’s the question I ask every athlete I work with.
What’s the one thing you keep putting off? What would change your relationship with fitness forever? What would force you to grow—not just physically, but mentally and emotionally?
That’s your bold goal.
And when you find it, you stop training for maintenance. You start training for meaning.
